Back Story Marketing and Development
Nearly every media product and brand has a back story. In an effort to create realistic characters, and stories that resonate with an audience, writers routinely create extensive back stories as part of the creative process.
Back stories aren’t just for writers anymore. In fact, back stories can now be an integral part of your overall product release strategy.
Using various new media techniques Oxford Media Works will help you tell your back story in a way that will involve your audience prior to the release of your book, film, or television series, and maintain their interest long after your product launches.
Back story marketing can bring your product to life in the minds of your audience in a way that will lead them to eagerly promote it through word of mouth.
- Reach key demographics online, where they live, by harnessing the viral power of IM, email, social networks, and virtual worlds.
- Involve your audience by extending your story line in a way that they can interact with.
- Add layers of depth to your finished product, while creating a viral buzz that takes on a life of its own.
- Add multi-media depth to traditional book marketing campaigns.
- A single marketing campaign can follow your product release through multiple channels.
We’ll work with you to develop a comprehensive back story campaign appropriate for your intended audience. The utmost care is taken to design your campaign in a manner that is consistent with your product and respectful of your audience.
Our services include the following:
- Development of digital lifestyle profiles for fictional entities.
- Creation of plausible internet activity, including usage history and publicly available profile data for fictional characters to support back story lines.
- Search engine integration - in many cases it is possible to plant desirable search results in Google in order to support the back story campaign.
- Character development on social networks.
- Website development for fictional entities, including:
- Corporate websites that can include an uncanny level of realism and interaction (up to and including customer support systems that your audience can interact with)
- Character blogs
- Fan sites
- World building - creation of back story elements and characters in virtual worlds such as Second Life.
How real can your back story to be? Contact us today to find out.